However, if you’re looking for a social media management/ listening platform that offers all the tools you need in one place, Sprinklr is your one-stop-shop. However, with big perks comes big prices and Sprinklr does not offer a free version of their platform. Companies like McDonald’s Nike, Allstate, and more use Sprinklr. This platform is used by some of the world’s biggest brands to drive results. In 2018, it was named the world’s number one social media management platform. The advantage of using Sprinklr is that it delivers analytics on all your accounts so you can effectively manage your social media content and strategy. It also includes a feature that allows you to delegate tasks to other employees handling the accounts as well. Hootsuite allows you to add Twitter, Facebook, Instagram, LinkedIn, and WordPress on their service and manage those accounts by scheduling posts across all platforms. It offers a great free service with many benefits as well as a premium option for even more tools and services. Hootsuite is one of the best social monitoring platforms on the market. Paid platforms are usually best for those businesses managing multiple accounts or who regularly produce a lot of content. Most of these platforms come with free options, but to get the full range of services you will have to pay a price. ![]() Now that we’ve gone over the benefits of social listening, its only fitting that I share with you the most used and loved platforms out there. Social Media monitoring is your key to unlocking your next level of social media marketing potential. You can set up posts to be reviewed by different employees, maintain a content calendar, and easily make edits directly on the platform. You can also schedule posts weeks and months in advance so you can leverage long-term content strategies. This eliminates the need to go to each individual social media platform to post the same content. Social listening tools allow you to connect all your accounts and easily schedule posts directly through the monitoring platform. This tool is especially useful if you are on multiple platforms (like Twitter, Instagram, and Facebook) or you manage multiple client’s social media accounts. Perhaps one of the greatest benefits to social media monitoring is how easy it is to manage and track all of your social media accounts. Remember to not take everything too personally as negative feedback presents a unique opportunity for improvement. When you’re focused on listening to your customers you understand that there will be both positive and negative feedback coming through your channels. Social media monitoring helps you respond to your customers in a timely manner and not miss any comments or DMs coming through. Because you can monitor all your different social accounts on one platform, it is easy to see and respond to customer feedback. Make sure your customer service game is strong by using social media monitoring tools. Improve Customer ServiceĬustomer service is a huge reason people unfollow a brand on social media or stop supporting them altogether. ![]() With this information, you can adjust your marketing and business strategies accordingly, bring in potential new customers, and increase engagement with your audience all by monitoring the conversations surrounding your company. Take this opportunity to respond to customers complaining about a competitor’s services to promote your own. ![]() This means you will be able to monitor conversations surrounding your competitor’s products as well as your own. By setting up keyword tracking, you are able to monitor any content related to your company’s products and services. Social media monitoring allows you to track what customers are saying about you AND your competitors. If you want to gain an advantage over the competition on social media, turning to social listening/monitoring could be what you’re looking for. In today’s social media landscape, it is becoming increasingly difficult to stand out among the competition. When used correctly, social media listening can become one of the most effective tools to compete with your competitors, improve customer service and easily schedule and monitor your social posts. According to Social Media Today, social media monitoring is defined as “the process of finding out what’s being said about your company, products, brand, and team on social media, and analyzing that data.” Social Media Listening (also called Social Media Monitoring) is becoming a must-have marketing strategy for many businesses.
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